Why Are American School Buses Always the Same Yellow?
Before 1939, an American school bus could be almost any color. Some districts used ordinary trucks or converted wagons, and buses varied widely in dimensions, doors, seating, and safety equipment.
Rural education specialist Frank Cyr believed this disorder was dangerous. He traveled through several states to study how children were transported, then organized a national conference at Teachers College, Columbia University. Transportation officials, educators, manufacturers, engineers, and paint specialists met for seven days to establish common standards.
Among the decisions was a standard exterior color. Dozens of paint samples were reportedly displayed for comparison. The participants selected a strong yellow orange shade that remained conspicuous in the dim light of early morning and late afternoon. Black lettering created a sharp contrast, allowing other drivers to recognize the vehicle quickly.
The color became known as National School Bus Chrome because the original pigment contained lead chromate. Modern paint no longer depends on that hazardous pigment, and the official name is now National School Bus Glossy Yellow.
Color was only one part of the conference. The participants agreed on forty four standards covering matters such as aisle width, body length, and door construction. Uniform appearance also taught motorists that a particular type of vehicle was carrying children and might stop frequently.
States adopted the standards gradually rather than through one immediate national command. Some continued using other colors for years, but the yellow bus eventually became one of the most recognizable objects in American life.
Its color was not selected simply because children liked something bright. It was part of a larger attempt to turn thousands of locally improvised vehicles into one visible and predictable safety system.
Source: The History of How School Buses Became Yellow, Smithsonian Magazine - Frank W Cyr and the Yellow School Bus, Teachers College, Columbia University

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